Why should you register an international brand in the local market?

As is well known Intellectual Property, within which are the brands, are the most valuable intangible assets owned by a company and that differentiate themselves from the competition and of all other products. They are your cover letter and take all his prestige

The main reason is to prevent unscrupulous people try to take advantage of the situation, not being registered nationwide brand and seek to trademark their name and not the rightful owner of it. Then seek some kind of settlement or compensation. Brands have a territorial protection so it is necessary to register the same in all countries.

Despite that record it is important to note that the mark must be used within five years posteirores registration as otherwise they could cancel the mark for non-use.